Sahara Sky Travel
If money is no object and you want a riad you'd see on the cover of a magazine, Sahara Sky is the move. Their fleet of private 4×4s, partnerships with the kingdom's best riads, and personal butler-style service for every couple are genuinely unmatched. The catch is the price — you're paying roughly twice what a comparable AZA itinerary costs.
Strengths
- Exceptional luxury riads & suites
- Truly private 4×4 from arrival to departure
- Concierge available 24/7 from London office
Watch-outs
- 2× the cost of a comparable mid-tier operator
- Can feel sterile — less spontaneous
- Drivers, not always guides — some upsell